As former Director of Marketing and new product development for both Deluxe and Harland-Clarke, Tony Streeter has worked with some of the largest financial institutions across the country. In this Industry Insight, Tony discusses the value of utilizing a market test approach to measuring marketing effectiveness.
In this Industry Insight we talk to Peter Derrick whose career has spanned senior financial roles in
telecommunications, healthcare and banking. He has gained real world experience working through the recession of 1982, the stock market crash of 1987, the Savings and Loan Crisis, the tequila crisis, the Asian contagion, the Long Term Debt crisis, the dot.com crash of 2001, and the “great depression” of 2009. Recent positions have included Global Head, Treasury & Credit Management at Alcatel-Lucent and Vice President- Finance & Treasurer at Philips Healthcare.