Dr. Matt Gymer, Ph.D., is an award-winning marketing and product development executive who specializes in translating consumer behavioral research into business development opportunities. Dr. Gymer’s research and writing accomplishments have furthered the science of enhanced customer satisfaction, customer servicing and utilizing advanced data analysis for profitable corporate decision making. Dr. Gymer is responsible for marketing and delivery of a direct-to-consumer loan business at a leading bank.
Latest Industry Insights
The financial industry is in a constant state of flux. What we learn today can dramatically alter the perceptions we had yesterday, change how we view where we are today and completely shift the direction we take tomorrow. So how do we stay on top of it all? How do we remain successful, profitable, viable amidst a landscape of change? With Industry Insights, you'll get the in-depth analyses and critiques you need to find these answers. Our e-magazine features insights from financial leaders and successful business executives who can help us all understand how to create and sustain Organic Profitable Growth. So no matter where the industry goes, you'll know what to do.
Matt Gymer On The Science of Marketing
David Wagstaff on the Secrets to Winning
In this article David Wagstaff discusses how to grasp a better understanding than other competitors and master the flawless execution of those insights.
Tony Streeter on The Market Test to Perform the Best
As former Director of Marketing and new product development for both Deluxe and Harland-Clarke, Tony Streeter has worked with some of the largest financial institutions across the country. In this Industry Insight, Tony discusses the value of utilizing a market test approach to measuring marketing effectiveness.
Peter Derrick on The Credit Crisis
In this Industry Insight we talk to Peter Derrick whose career has spanned senior financial roles in
telecommunications, healthcare and banking. He has gained real world experience working through the recession of 1982, the stock market crash of 1987, the Savings and Loan Crisis, the tequila crisis, the Asian contagion, the Long Term Debt crisis, the dot.com crash of 2001, and the “great depression” of 2009. Recent positions have included Global Head, Treasury & Credit Management at Alcatel-Lucent and Vice President- Finance & Treasurer at Philips Healthcare.
Tony Streeter Listen To Business To Get Business
Every small business has a story to tell. The question is, are you making time to listen? There are many small business strategies in the market. There are also many banks out there who know that they need a small business strategy but don’t know where to start.