Delivering Profitability. Chapter 2: Strategy Drives Growth and Profitability.
The first chapter provided a broad overview of profitability. This second chapter provides the basics of strategy and why its an important driver of profitability.
Strategy defines and communicates what the business is about, where it is heading and how
the business managers plan to achieve their vision. When done well, it helps guide both
those within the company and those who provide services to the company. It defines what is
of the highest importance and what’s not. And ideally, it provides a high-level roadmap for
management’s plans to pursue and achieve its aspirations.